Electra Heart - Marina and the Diamonds (2012)
I loved Marina Diamandis's first album. I really did; there was an experimental theme to her first album. It was cheeky, it was satirical and it felt very different from everything else out there. The singer's sophomore album seems to form part of a recent trend in satirising and glorifying Americana, alongside artists like Lana Del Ray. While it's certainly bad by no stretch of the imagination, the album does suffer from problems on both a conceptual level and on a song-by-song basis. It feels as if the originality presented by the original album has been channelled into this theme, and it really hasn't payed off.
The biggest change is the move into mainstream pop and electronica, which while still keeping hold of Diamandis' characteristic charm, is a lot more brash and forgetable than the indie waves of the first album. This ties into the theme of the album, which is supposedly a Greek-style tragedy set in 70s Americana, "an ode to dysfunctional love." The main problem with that is that "dysfunctional love" isn't a very original concept, and only a few of the songs on the album adhere to that original concept. The result is an album that flickers between vindicative, personality-driven ballads and standard pop ditties.
And then, on a ground level, there are... issues. Simple little things here and there just throw the whole thing off kilter: the horrendous spoken verses on Homewrecker, the obnoxious double rhyme of role on Starring Role. The more conventionally structured songs don't take advantage of Diamandis' vocal talents, and the songs end up being a mix of annoying and generic. That's not to say that there aren't any good songs on the album, of course. I love the pace and energy of the hedonistic Primadonna, the raw emotion of Fear and Loathing, and the slightly demented yet incredibly catchy Radioactive, which was released in promotion of the album and yet only appears on the Deluxe edition. The best song on the album for me is probably Fear and Loathing or Teen Idle, which manages to act as a perfect balance of both of Diamandis' styles past and present.
However, on a base level Diamandis continues her wonderful brand of irony and satire and the album is well produced. On a few songs there are some crippling problems, and the main theme of the album, which I can tell she worked on, doesn't really shine through in the way it was intended to. I suppose that ultimately any unpleasantness caused by the album is really a sign of its cultural success; as a tale that warns against the excesses of pop culture and the danger of hubris, it has certainly made a mark upon its fans.
Thanks.











